Webinar: Promoting your venue or destination using LinkedIn by EDGE Venues

Promoting your venue or destination using LinkedIn

About

EDGE Venues are continuing the successful series of Digital Marketing Masterclasses in conjunction Anicca Digital.

In this webinar, Chris Dowse will explain the benefits of using LinkedIn to promote your venue, destination or event to a business audience

We are also pleased to welcome Tom Avery and Stephen Young from Illustrayt who will be giving you some great advice and tips on getting the most out of your LinkedIn Profiles.

With very sophisticated targeting options for targeting business professionals, LinkedIn is perfect for promoting your venue or events to a B2B audience. Unfortunately, LinkedIn main ad type (sponsored content) can sometimes be expensive, however, it is ideal to get to niche or very specific audiences.

EDGE Venues will be covering tips on how to build your content to maximise the impact of your venue to deliver business. We will also share with you our LinkedIn Groups

Agenda

Introduction and polls
Chris Dowse - Introduction to LinkedIn
Tom Avery & Steven Young - Illustrayt
EDGE Venues - Maximising your Content
Questions and wrap up

Presenters

Tracy Winsworth

Managing Director - EDGE Venues

Tracy Winsworth has worked at Trinity and now EDGE Venues for over 10 years initially heading up all of the finance function. After a couple years Tracy was keen to get more involved in the industry and moved to the role of Commercial Director, responsible for all preferred partnerships with suppliers.

EDGE Venues was launched in December 2018 and Tracy was heavily involved in promoting EDGE to venues, but more specifically to groups which she had build strong relationships with during her role as Commercial Director. Recently promoted to Managing Director of EDGE, Tracy is now involved in all aspects of the business including sales and marketing.

Chris Dowse

Head of Social Media at Anicca Digital

With nearly 10 years experience in multi channel creative and media planning and strategy Chris joined Anicca in 2019. Having worked both client and agency side Chris has seen both sides of the client/agency relationship and what it takes to create successful strategic partnerships.. Taking up the role of social media specialist at Anicca Chris hopes to help clients benefit from the full potential of the growth and creative opportunities that are becoming available across different platforms.
Chris divides his spare time between playing football, drone photography and seeking out new street food vendors around Nottingham.

Tom Avery

Managing Director - Illustrayt

Tom is a digital native with 20+ years in the sector.His primary skillsets focus on digital execution, organisational & people development, fundraising and off the wall thinking.

Passionate exponent of UK digital industry and about bringing down barriers to draw more young people into the sector.

Stephen Young

Cretive Director - Illustrayt

Stephen is responsible for designing the Illustrayt product, branding and bringing it to market. He is a highly experienced digital exponent with a track record building web platforms in B2B and B2C and also an exhibited artist & illustrator.

Claudine Edgcumbe

Director of Sales - EDGE Venues

Having previously worked in Digital Media and Publishing for the last 10 years, Claudine Edgcumbe joined EDGE Venues in September 2019, taking on the newly created role Director of Sales.
Claudine's focus is keeping all our venues up to date with everything on EDGE and ensuring all venues are aware of all the benefits of upgrading to EDGE and how EDGE is an important part of a venues Marketing Strategy.