Webinar: Helping your venue or destination win business & lower cost of sale by EDGE Venues

Helping your venue or destination win business & lower cost of sale

About

EDGE Venues are continuing the successful series of Digital Marketing Masterclasses in conjunction with Anicca Digital.

In this weeks webinar EDGE Venues will be taking you through and demonstrating our recently launched RFP tool, and how you can use this fantastic tool to win business and helping you reduce your cost of sale.

In the second half of the webinar we will be joined by Anicca Digital who will cover how paid search marketing works and how you can use this effectively. We will look at techniques beneficial for the hospitality industry i.e venues, hotels, conference and event management.

Agenda

Introduction and polls
EDGE Venues - Jen Harding & Richard Kenyon - How to Win Business
Anicca Digital - Paid Search Understanding the basics
Questions and Wrap Up

Presenters

Jenny Harding

Managing Director - Trinity Event Solutions

Jen joined Trinity in 2009 as Director of Operations, responsible for the day-to-day running of the company and support of the team. In addition I have been heavily involved in bringing various projects to life, particularly in IT. I have worked in the hotel industry in various guises throughout my career and now enjoy the scope that working in an agency allows. My hobbies include tennis and house restoration.

Richard Kenyon

Commercial Director EDGE Venues & Trinity Event Solutions

Richard returned to Trinity in April 2017 having previously enjoyed 7 successful years between 2007 and 2014 and am responsible for managing resource across two of our of key venue sourcing teams. After finding my feet with the Venuefinder.com team I spent the majority of my time previously managing our dedicated Pharma Meetings team working on a wide range of events both domestically and internationally and focusing on account retention through the provision of value added activity and excellent customer service. Having missed the fast-paced nature and the day to day variation that events bring I am excited to be back and looking forward to the many new challenges ahead. Outside of work I enjoy a range of sports, entertaining our two young boys and exploring the local countryside with our Springer Spaniel when I have the opportunity to escape the madness!

Gurpreet Bassi

Head of Paid Search - Anicca Digital

Gurpreet is one of Anicca Digital’s longest standing employees. Starting off as a humble PPC account manager and working her way up the ranks, Gurpreet has an unfathomable amount of knowledge on paid search and an unmatched eye for detail.