OPTION 1 - Damart is optimizing their customer experience through Customer Segmentation

As a leading European retailer, Damart has realized they can streamline their customer
communication by smartly using customer insights. In this session, you will hear about
the marketing ambitions at Damart and how a first step in Machine Learning has helped
them in revamping (step-by-step) their communication strategy.
Join this session to learn how simple ML can help, what learnings Damart had from the
POC and how they are rolling-out the customer segmentation.