Future of Sports: College Athletics

The business of college sports is reaching heights that were previously unimaginable.

Historic media rights deals have networks and streaming paying billions for the privilege of broadcasting college football. NIL came along, let players get paid, and changed the entire culture on campus overnight. Women’s college sports are setting attendance and viewership records in rapid succession, not to mention the transfer portal and conference realignment.

It’s a wild game right now. Join us for an eye-opening conversation about all of it from the people behind the scenes at universities, sportswear brands, and media companies.

Future of Sports: College Athletics kicks off at 1 p.m. ET on March 13. We’re hosting four panels to discuss the billion-dollar spectacle that encompasses everything from March Madness to the College Football Playoff and everything in between. See you there.