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About This Webinar
Email continues to be a vital and influential industrial marketing channel. But, ongoing developments in technology, data, privacy and preference are making it increasingly more important for marketers to stay informed of trends, topics and best practices impacting email marketing.
Agenda
  • We outline key challenges impacting email
  • Ways that Gardner Business Media is investing in tools and tactics to address those challenges
  • Ways that we can work together to ensure your email marketing efforts are effective
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Alex Lytle
Digital Content Lead
Alex Lytle is the Digital Content Lead at Gardner Business Media. His areas of expertise include digital content excellence and growth, specifically in email, social, and web audience development. He has more than ten years of experience in digital marketing, including web design/development, email marketing, lead generation, and more.
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Dave Necessary
Executive Vice President, Product Development
Dave leads product and business development at Gardner Business Media with an emphasis on identifying, implementing and scaling digital, in-person and intelligence-based business and audience opportunities. His previous roles at Gardner span brand marketing, event management and business strategy, including serving as Director of Marketing, Director of Events, Modern Machine Shop brand manager and Manager of the Amerimold Expo, Precision Machining Technology Show (PMTS), Additive Manufacturing Expo (AME) and Top Shops Expo (TSE). Dave earned BA/BS/MA degrees from the University of Dayton.
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