Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Disclose That! Blogger Disclosure Laws and Best Practices
About This Webinar
The FTC recently announced plans to update their 2000 Dot Com Disclosure Guidelines, which marketers are required to disclose their material relationships with all content so as not to appear deceptive or misleading to consumers. But what most professionals don't know is that these guidelines go well beyond just disclosing endorsements. Now that the FTC is taking a stronger stance with greater enforcement, and both large and small companies are paying the price. Learn about the most important things every social media and marketing professional must know about existing FTC guidelines and how they apply across all social media sites, blogsites, and video.
Categories:
CLASSES
EDUCATORS
HOMESCHOOLING
BUSINESS STRATEGY
MARKETING & ADVERTISING
SMALL BUSINESS
SOCIAL MEDIA
BLOGGING
MULTIMEDIA
SEARCH ENGINE OPTIMIZATION
NONPROFITS
Who can view: Everyone
Webinar Price: Free
Webinar ID: bea2cbb27d60
Featured Presenters
Content Strategist and Digital Marketer
Grant Crowell is a trusted veteran content marketer, author, blogger, speaker and all-around Jack of many trades. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, social media, usability, ROI, reputation management, legal issues and ethics. He was the head researcher and co-editor of the book, “Socialized! How the Most Successful Businesses Harness The Power of Social.” He is also the author of the recent report, ““Pay Me To Trust You: An Online Marketer’s Guide to The FTC’s Revised Guidelines for Disclosures of Endorsements in Social Media," available on the FTC's website at http://bit.ly/ftcdisclosurereport.
Hosted By
Promote a healthy dialogue of professional ethics in online marketing including important issues such as disclosure, and trustworthy content marketing. We support all educational efforts and a push for better transparency with business activities.
Registered (37)
Attended
(32)
Recommended