Grant Crowell is a trusted veteran content marketer, author, blogger, speaker and all-around Jack of many trades. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, social media, usability, ROI, reputation management, legal issues and ethics. He was the head researcher and co-editor of the book, “Socialized! How the Most Successful Businesses Harness The Power of Social.” He is also the author of the recent report, ““Pay Me To Trust You: An Online Marketer’s Guide to The FTC’s Revised Guidelines for Disclosures of Endorsements in Social Media," available on the FTC's website at http://bit.ly/ftcdisclosurereport.

Sara Hawkins is a lawyer, blogger, and all-around Jane of many trades. Sara has been a lawyer for over 15 years and provides legal guidance to entrepreneurs and businesses of all sizes regarding a variety of topics, including social media, digital rights and ethics, and is passionate about the law and making it understandable, accessible and fun. Online since 1995, Sara has been navigating the world wide web and its changes as they pertain to businesses and legal matters.

Sara currently runs her own personal blog, Saving For Someday, and provides legal consulting with bloggers, online content creators, marketers, PR agencies, and brands. She has spoken at several conferences about the legal issues relating to online content and is a featured legal-issues writer at Social Media Examiner.