Executive Leaders Keynote Panel: Re-prioritizing Global Ecommerce Opportunities

Our executive leaders keynote panel discusses how they are re-trenching and re-prioritizing global expansion plans. We start by exploring whether regional and country priorities are changing as markets around the world look beyond the pandemic.

As global retail expands globally, DTC cross-border operations, international marketplaces and in-country sites all factor into the mix. For some brands, traditional international distribution partners play an important role; but these roles are transforming with the times. Our panelists share their POVs on how digital is disrupting global distribution and how they are growing international sales as new go-to-market partners and platforms take share from traditional retail wholesale partners.

We explore how the pandemic has changed the customer journey and how global ecommerce leaders are using customer-centric strategies to tune their products and marketing operations to new global buying behaviors.

Lastly, we discuss how leaders are growing their global teams and redeploying crucial assets as ecommerce moves to the main stage of global retail.

Speakers:

• Elizabeth Krause VP Digital, Speedo and Pentland Brands
• Tassie Christopher, VP International Business Development, Paula’s Choice
• Kellie Swanton, VP International Expansion at Reformation
• Jodi Watson, Chief Marketing & Digital Officer, SmartCanister & Board of Directors, Dakota Supply Group