Global Growth Showcase: LATAM

The path ahead is defined by taking care of family, friends and neighbors. When it comes to taking care of business, our neighbors to the south represent the world’s fastest growing global ecommerce opportunities according to industry analysts.

GELF welcomes Matteo Ceurvels, Research Director, Latin America & Spain at eMarketer as we explore opportunities in Mexico, Brazil, Argentina, Colombia, Chile and Peru. We help you analyze markets to prioritize and why?

After an opening trends deck, we examine how the pandemic has accelerated the shift from entrenched brick-and-mortar shopping in LATAM to digital. We tackle whether the shift to ecommerce has legs – and whether the delivery infrastructure in LATAM can hurdle persistent logistical constraints.

We discuss questions from the GELF community about which cross-border ecommerce models work best in which country and how LATAM marketplaces fit into the growth model.

We look at how to balance investments between cross-border operations and customer engagement – and how social fits into the digital marketing mix. We wrap up by exploring which local partners can help you take your LATAM ecommerce plans to the next level of growth.

Guest Analyst/Speaker:

• Matteo Ceurvels, Research Director, Latin America & Spain, eMarketer