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Sales & Marketing Track: The Power of a Word
About This Webinar
Subtle changes in the words we choose to speak make all the difference in how we and our messages are perceived. Choose them wisely.
In this presentation, John Wiser will explain and show how subtle word changes can affect the reception of the message. Business owners and managers, salespeople, technicians and installers will learn how making these small changes in the words they use will help them communicate more clearly, sell more jobs, and delight their customers.
Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Residential Specialist, Gustave A. Larson Company
John Wiser has been in the HVAC industry since 2003. He spent seven successful years in customers’ homes as a Retail Salesperson for two HVAC contractors. He began working for Rocky Mountain Trane as a Territory Manager in 2010 and joined the Larson Company in 2013 as a Sales Consultant. John has been a NATE testing proctor and has lead training classes for contractors on product updates, retail sales and business management. Most recently John has taken on a new role as a Residential HVAC Specialist. In this role, John will capitalize on his expertise of the Trane and American Standard residential equipment along with best practices he has been implementing to support our Dealers in their sales and marketing efforts.
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