Opening Address & Morning Keynote

Andrew Larson is Chief Executive Officer of the Gustave A. Larson Company.

Over the past 12 years, through Andrew’s leadership, Company revenues have grown over 300% and employees have increased from 17 to 434. In the past 6 years, the Gustave A. Larson Company has earned numerous honors, such as “Best Employer to Work for” by Milwaukee Magazine, “Top 100 Private Companies” in Wisconsin by Deloitte Touche, “50 Largest Milwaukee-Area Private Companies” in Milwaukee by The Business Journal, “Distributor of the Year” by American Standard & Mitsubishi Electric, “Pacesetter Award” by the Trane Technologies Company, and “Chicago Wholesaler of the Year” by Refrigeration Service Engineers Society.

Matt has more than 20 years of sales and management experience in the HVAC industry. This specialized experience brings unique value as he implements the Sandler Training System, helping HVAC contractors and distributors improve their close ratio and grow their bottom line.

By starting at the ground floor and selling to pay his way through college, Matt developed an understanding of the challenges facing all levels of an HVAC business. As a branch manager for Hunton Distribution, he was responsible for setting and exceeding company sales goals for HVAC parts and supplies, managing team growth, development, and implementing strategic objectives.

Matt Wisniewski is currently the Vice President of Sales and Marketing at the Gustave A. Larson Company in Pewaukee Wisconsin. Gustave A. Larson Company is the Midwest, Plains, and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVAC/R) equipment, parts, and supplies. Our business philosophy is to focus on serving the needs of our customers, with a value-added, professional and enthusiastic attitude.

Matt was formerly the Director of Business Development - Trident OP™ at Fairbanks Morse Engine LLC, an EnPro Industries company. Trident OP is the world's most fuel efficient engine in its class.

An award winning Regional Sales Manager at STEMCO LP, an EnPro Industries company, during his 13 years Matt held 3 positions. He began his career with STEMCO in 2000 and spent 4 years as a District Salesman; he was then promoted and spent 3 years as a Product Manager in the Marketing department relocating to Longview, TX. He was promoted again in 2007 to the position of Regional Sales Manager with Sales management responsibility for the Central Region of the United States.

During his 13 years with STEMCO he secured business partnerships with several high profile clients including Union Pacific, Wal-Mart, Veolia Environmental, Tombstone Pizza, and Kwik Trip. Mr. Wisniewski was the recipient of the 2005 STEMCO President’s Award of Excellence awarded by the executive staff at STEMCO LP. He also received the STEMCO Frequent Sales award in 2004 awarded to the salesman with consecutive years of attaining growth and exceeding quota.

Matt holds a BA in Sociology from UW-Madison and an MBA from Alverno College. Matt’s mission is to continually improve each and every day in both his work and personal life. He firmly believes that the greatest joy that life can bring, is being worthy of the respect and admiration of family, friends, and business associates.

As Director of Marketing at the Gustave A. Larson Company, Michelle helps contractors generate leads and hone their branding so they can stand out from the crowd. Michelle has years of experience in marketing strategy and digital marketing in the HVAC, construction, healthcare and IT markets. While at Johnson Controls, she was responsible for global product deployment and spent time as a Six Sigma black belt focused on improving sales and marketing processes. She has worked as a consultant to help small and medium businesses implement sales and marketing technologies and strategies to beat their competition by having a strong digital presence.