How to create a community-led content plan
Are you tired of constantly chasing after algorithm changes?
Join Joe Teo and Christina Garnett on September 26 at 2:00 PM EST as they share their insights on shifting the focus from algorithms to a more sustainable and fulfilling approach — a community-led content strategy.
In this webinar, you'll learn:
- Determining Content Pillars: Understand how to identify and create the foundational themes that will guide your community-centric content strategy.
- Segmenting Your Content: Learn to categorize your content by its purpose and its role in the customer journey. This involves creating content that speaks directly to different stages of your audience's journey with your brand.
- Community-Centric Planning: Discover practical steps to ensure that your community remains at the heart of your content strategy. Learn how to engage, listen, and respond to your community's needs and interests effectively.
This webinar is perfect for marketers, social media managers, and content creators who are looking to foster a deeper connection with their audience and move beyond the unpredictable nature of online algorithms.
By the end of this session, you’ll be equipped with actionable tips and strategies to build a content plan that not only meets your business goals but also nurtures and grows your community!
See you there!
Christina believes in real, authentic connections. That's her secret sauce for leaving a lasting impression on how brands and customers interact online. Her expertise in social listening and community building has landed her spots in HubSpot Academy (Social Media, Social Listening), Semrush Academy (Social Listening), and On Deck's Community Builder Program (Advocacy as a Growth Lever).
She's shared her insights at conferences like INBOUND and Digital Summit, as well as dozens of podcasts, bringing practical advice to those looking to deepen their brand-customer relationships. You can find her thoughts featured in Adweek, Forbes, The Next Web, PR Daily, and Digiday.
