Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonprofits and mission-driven organizations, this challenge is even greater—how do you tell compelling stories that drive action and make an impact, without burning out?
In this session, Marketing Advisor & Brand Strategist Daniel Francavilla will break down how you can leverage the power of storytelling to amplify your cause, organization, or social purpose business. You’ll learn how to craft a strong, values-driven narrative that connects with your audience, moves stakeholders to action, and reinforces your mission.
We’ll also explore how AI and automation tools can help you streamline your content creation process—so you can scale your storytelling without sacrificing authenticity. While you can’t outsource your thinking, you can use AI to brainstorm ideas, repurpose long-form content into engaging social media posts, and optimize your distribution strategy.
By the end of this session, you’ll have a better understanding of:
- How storytelling impacts us and why it’s a powerful tool for social change
- How to craft and communicate a strong vision and message
- Ways to turn your ideas into shareable content across platforms
- How to leverage AI and automation to work smarter, not harder
Whether you’re a social media marketer, nonprofit communicator, or community manager, this session will give you practical strategies to scale your storytelling—without losing the heart of your message.
