“Growing up” as an organization isn’t a one and done scenario. It doesn’t happen in a vacuum. And it isn’t solely defined by subscribing to the newest set of technologies or practices. Organizational evolution is a constant drip of self-reflection. Reflection on your industry, on your members, and on your business. So, what happens when organizations lack the awareness and introspection needed to evolve? They cater to the membership that they have and alienate the markets that they want.
Presenters
Aimee Pagano
Senior Digital Advisor
Aimee Pagano has 20+ years digital marketing experience in the association and tech space. Her expertise includes: persona development, content strategy, lead gen strategy, and data-driven storytelling.
Emily Nash
Digital Advisor
Emily has 10 years of blended experiences in inbound marketing strategy, email marketing & marketing automation, marketing technology, content production, social media, and advertising.
Nicole Crilley
Digital Advisor
Nicole is a digital strategist and content designer with 10 years of experience in email marketing automation, web design, marketing technology, user experience, and content production.