Webinar: Fall VirCon 2021: Day 1 by HighRoad Solutions

HighRoad Solutions

Welcome to DAY 1 of Fall VirCon 2021

Grab your popcorn. Hunker down for frights and fun.

Don’t forget your cozy blanket. It’s Fall VirCon—Day 1.

Sink your teeth into ways to avoid change aversion.

Pick up lead scoring practices that create diversion.

Dig your nails into data management and hygiene.

Fall deep into complacency as you go behind the scenes.

Meet The Presenters

Adam Higgins

Director of Technology

For 20+ years, Adam has served as the liaison between the business units and information technology department. Bridging the gap between both worlds allows him to articulate technical jargon to business units.
Aimee Pagano

Senior Digital Advisor

Aimee Pagano has 20+ years digital marketing experience in the association and tech space. Her expertise includes: persona development, content strategy, lead gen strategy, and data-driven storytelling.

Sessions in this Fall VirCon 2021

Keynote Session

Behind the Scenes- Your New Market Isn’t Your Dark Half

Wednesday, October 27, 2021 · 9:00 AM EDT

9:00 AM - 10:00 AM EDT
Panel Discussion

They’re All Going to Laugh at You- Getting Org-Wide Buy-in

Wednesday, October 27, 2021 · 10:00 AM EDT

10:00 - 10:30 AM EDT
Webinar Session

Stay out of the Dead Zone—Show Early Wins of Your Tech Investment

Wednesday, October 27, 2021 · 10:30 AM EDT

10:30 - 11:00 AM EDT
Panel Discussion

Data Latency is Dead— Don’t Let Your Past Haunt You

Wednesday, October 27, 2021 · 11:00 AM EDT

11:00 - 11:30 AM EDT
Webinar Session

Focusing on Your Number One Fan—Building Audience Scoring Principles

Wednesday, October 27, 2021 · 11:35 AM EDT

11:30 - 12:00 AM EDT

START FALL VIRCON 2021

Fall VirCon 2021: Day 1

Welcome to DAY 1 of Fall VirCon 2021

Meet The Presenters

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