Webinar: Digital Marketing Strategies for Hotels & Resorts to thrive in the New Normal by Hotelier Summit Series

Hotelier Summit Series Presents

About this Summit

We all know our industry is experiencing incredibly tough times and the road to recovery is uncertain. As part of our commitment to support hospitality professionals during the pandemic, Noesis Capital Advisors in partnership with ngage Hospitality has designed an interactive Masterclass in an 'open discussion' format on "Digital Marketing Strategies for Hotels & Resorts to thrive in the New Normal".

This fast paced workshop is a great opportunity for anyone who is looking to learn more about managing revenue, digital marketing and sales in a hotel and make strategy driven decisions that benefit your hotel(s) by participating in a live collaborative education experience.

Date: 24th July 2020
Time: 9:45 AM to 3:00 PM (ONLINE)

Key discussion points:

1. Learnings from the current crisis and re-shaping the marketing strategies for your hotel & resort
2. Increasing focus on digital marketing to promote business in the new normal
3. Using digital marketing as the main stream for your branding and promotions and develop trust with your guests
4. Role of digital technologies on creating a brand value for your hotel & resort
5. Using digital marketing tools to enhance your hotel & resorts business performance.

PS: For SUPER EARLY BIRD, Use code HSI2020 and avail 40% off on the registration fees

Meet The Presenters

Avijit Arya

Founder - Internet Moguls

Avijit Arya also called as Avi Arya by his friends, colleagues and industry peers, is the man with more than two decades of experience as an entrepreneur with a complete exposure towards internet and its applications. Currently, Mr. Arya runs an organisation called Interet Moguls, a complete hybrid tech + service agency for hotels, restaurants, travel companies, airlines and tourism boards offering end to end digital marketing solutions to over 600 hospitality companies in 11 countries delivering 'guaranteed revenues'. Apart from the main business, Mr. Arya also hosts a youtube channel with the #AskAviArya where he interviews people from different industries about growing businesses using digital mediums, their challenges and try to capture their life stories in the most cinematic way. Additionally he is a speaker, writer and a trainer on digital marketing and is listed among the 'Top 100 Digital Icons of India' by Impact Magazine.
Nimit Shah

Founder & CEO - LEADZPIPE

Nimit Shah, Founder & CEO, Leadzpipe. A SAAS tool used by 400+ businesses across 31 Countries to scale and optimize lead generation through Facebook & Google Ads! Leadzpipe brings the perfect blend of marketing and technology to help businesses remove the guesswork from their digital advertising to scale their Return on Ad Spends!

Nimit is a self-learned Facebook marketer, who has generated over 1,38,000 leads and turned that into 40Crs+ in Sales. He is passionate about helping businesses generate real, high quality leads out of social media marketing instead of just getting likes and shares or waiting for the organic traffic to kick in some leads.

He believes in this Digital Age, Marketing and Sales are so deeply integrated that today a sales manager needs to have the answer to questions like, which content or creative the end consumer is interacting with at the time of inquiring, to help him personalize the conversation and convert more sales!

A Facebook Certified Blueprint Network Trainer (Lead Trainer), he has trained over 2200 Digital Advertising professionals from world-class marketing agencies (like Group M, Dentsu, etc.) and Entrepreneurs of Small and Medium Businesses from industries like Travel, E-com, Real Estate, Jewellery, etc.!
Prasad Iyer

Vice President – Digital, eCommerce, Distribution & Rewards.

In this senior management role at Lemon Tree Hotels, he will be responsible for envisioning, implementing and leading the Digital, Distribution, Rewards and E-Commerce Strategy of the group.

Prasad carries with him 18 years with over a decade in the digital space which includes International work practice & Senior Management positions across e-commerce, e-Business Marketing, managing alliances and driving a substantial part of the B2C / Retail business.

He is an MBA in International Business & International Marketing from University of Technology, Sydney, & UNSW Australia. He was associated with Marriott International Inc. as Director – eCommerce, South Asia and also led the Indian Hotels Company Ltd (Taj Group) as Associate Vice President – Digital & E-commerce and has played an integral part of their digital transformation strategy over the years.
Sonali Priy Kapoor

Founder & Managing Director The Hatch Project

An avid thinker, Sonali has a flair for identifying and adopting emerging trends and addressing industry requirements to achieve sizeable objectives and measurable business profitability for her clients.
With almost 2 decades of experience in Brand Solutions and Communications, Sonali has showcased excellent skills in leadership, interpersonal communication, analytical ability, and team management while working for Corporate, Sports, Lifestyle, FMCG, Fashion, Hospitality, Tech, Education and Travel & Tourism.
She comes as an indispensable support for her clients and has been instrumental in creating effective strategy by leveraging her relationships with the media to achieve clients’ objectives besides helping them create thought leadership.

Prior to founding The Hatch Project, Sonali was leading Marketing & Communications for several global brands and has played a pivotal role in establishing their brand recall value. Some of the prestigious clients’ that he has worked on include Endemol, Franchise India, Bradford Licence India, Indian Premiere League, Master Chef India, Ambuja Cements, Ryan Schools, Lakme Fashion Week, India Today, Sunburn, Massive Restaurants to name a few.
C.S. Ramachandran

Vice President, Hotel Revenue Optimization - South Asia, Middle East, Africa & Australasia

C.S. Ramachandran (Ram) serves as Vice President, Hotel Revenue Optimization for South Asia, Middle East, Africa & Australasia for Preferred Hotels & Resorts. He is charged with helping the brand’s member hotels maximize the effectiveness of their online distribution channels and optimize revenue through better revenue strategies. In this position, he also guides member hotels in the region on e-marketing, data interpretation, and pricing strategies along with MIS, which help them, make informed business decisions.

Ram has over 22 years of rich expertise in hotel management, the majority of which has been dedicated to revenue management. His key interests include business analytics, business strategy, distribution, online marketing, sales, and customer relationship management. Prior to joining Preferred Hotels & Resorts, Ram served as Assistant Vice President of E-Marketing for The Oberoi Group, responsible for the group’s digital marketing strategy with a focus on maximizing e-commerce revenues. He is based in New Delhi.
Apurva Chamaria

Chief Revenue Officer - RateGain

Apurva Chamaria is the Chief Revenue Officer of RateGain, one of world’s leading SaaS company’s serving over 20,000+ customers in the travel and hospitality industry across 100+ Countries. In his role, he leads sales, marketing, alliances and customer success across the world.

Prior to joining RateGain, Apurva was the Global Head of Corporate Marketing for HCL Technologies, an 8 Bn US$ global IT major.
Under his leadership HCL became the fastest growing brand in the Interbrand top Indian brands list for 2 years in a row (No. 17 in
2016) and was ranked at No.378 and valued at 4.4 Bn US$ in the Brand Finance Global 500 2017 league table. Between 2013-2017, HCL campaigns won 110 prestigious global and regional marketing awards. In his 12 years at HCL, he performed various leadership roles including being CEO’s Vineet Nayar's Chief of Staff and Sales Director at HCL America playing an integral role in scaling the company from 700 Mn to 8 Bn US$. In 2016, he was awarded the “Marketer of the Year” by World Leadership Forum, “Digital Marketer of the Year” by IAMAI and “B2B Marketer of the Year” by Paul Writer. He featured in Pluralsight Digi100 List Powered by Paul Writer, the recognition for the top 100 Digital Marketers in India. In 2018, he was feted as 40 under 40 by the Campaign Asia magazine.

Prior to HCL, he was the youngest country manager at Ranbaxy Laboratories (now Sun Pharmaceuticals) leading the business in Australia & NZ. In various parts of his career, he has worked in Asia-Pacific, India, Africa, U.K. and NorthAmerica.
Top 10 Angel Investor: Recognized by The Economic Times as amongst the top 10 angel investors in India in 2018. Investor at large helping exceptional founders scale companies in Fin-Tech, Global Services, AI, M2M, VR/AR/MR, Content, Video etc. Some of my investee companies include Witty Feed, Inc. 42, Josh Talks, Funlockar (Media-Tech), Sponsify me, CubeRoot (Ad-tech), Chq Book (Fin-Tech), Innov8 (Co-Working), Ahaa & Simulanis (AR/MR/ VR), Lucideus Tech (Cyber-Security), Skill Acquire (Ed-Tech) etc.

He is also a charter member of TiE, New Delhi.
Best-Selling Author & Columnist: He is a columnist for the Pitch and Digital Market Asia magazines. His book “You are the key – unlocking doors through Social Selling” (Bloomsbury) hit # 2 in the Amazon India Best-Sellers list* within 20 days of being launched in Jan 2016 and is currently a best-seller on the WH Smith best-seller list as #1. It was also recognized by Prime-minister Narendra Modi for contributing to Digital India. His second book “Master Growth Hacking” (Random House Penguin) features in the trenches stories of top internet companies in India and was released in August 2018.

Thought-Leader: He is regarded as a thought-leader on “digital transformation” and is regularly quoted in publications. He’s a
sought after speaker and has key-noted at TED x, IAMAI MarCon, DMAI GMAW, Oracle Cloud World, LinkedIn Tech Connect, Microsoft Ignite, Paul Writer GIIMS, Hindustan Times Top 50 Brands, Exchange for Media Pitch Top 50 Brands etc. and teaches a full credit digital marketing course at the Indian Institute of Mass Communication (IIMC) & Great Lakes Institute of Management.
He’s current an academic advisory board member at the 2,000 students strong IMS Group of Institutions. He has also been a member of the advisory board at Mudra Institute of Communications (MICA), Ahmedabad. He was the chairperson of the DMAI Annual Marketing Gala Conference 2017, which featured 50 CMO speakers and 350+ attendees.

Social Worker: He is a director of the Rotary Club of Delhi Mid-West focusing on programs that are solving rural sanitation, water and education problems. He recently co-founded the NGO, ShowCause.org to lead change in accessible healthcare for all in India.
He completed his schooling from the prestigious Mayo College, Ajmer. He holds a double master’s in business management (from IMI) and advertising (from IIMC, JNU). He is an alumnus of the Harvard Business School, Boston and pursuing his PhD. in digital engineering from Indian Institute of Technology, Delhi.
Manoj Nair

Marketing Leader India - FCM Travel Solution

Manoj Nair is currently the Marketing Leader at FCM Travel Solutions - Indian subsidiary of Flight Centre Travel Group, Australia. Having worked in leadership positions with reputed travel companies, he brings with him more than 20 years of experience at FCM Travel Solutions.

Holding a management degree from Mumbai University, Executive Program in Leadership and Management from IIM Kolkata & International MBA from Marketing Week London, Manoj Nair is a hard-core marketer with proven record in brand building and customer centric innovation.

At FCM, Manoj Nair is responsible to drive ROI based marketing solutions for the organisation. Prior to his stint with FCM, Manoj was formulating and implementing marketing strategies for Thomas Cook and Kuoni.

He has been recognized as one of the most influential marketing leaders by World Marketing Congress & CMO Asia.
Sachin Pabreja

Co-Founder - Easydiner

A hotelier & restauranteur with over 17 years of experience in both the F&B and hospitality industry. An alumnus of Cornell University, Sachin is very passionate about changing the landscape of the $60 billion(usd) Indian food & beverage Industry. In 2015, Sachin co-founded EazyDiner, India’s only instant table reservation platform which allows its users to book a table at over 10,000 restaurants across India & Dubai, in under 18 seconds. As Chief Innovation Officer, he is responsible for the growth of EazyDiner which has so far grown 300% every year since its inception. He also has a proven track record of building long term customer relations and driving value to partners as well as the organization he works for.

Prior to EazyDiner, Sachin has worked at The Imperial, Grand Hyatt as well as Claridges Hotel in New Delhi and remains till date very focussed and committed to creating innovative and exceptional products and proposition for the end users be it in hotels or of EazyDiner.

In personal life, Sachin is a very avid motorcyclist and clocks up several hundred kilometers of rides on open roads every week. Gaming is another passion, but one which he seldom gets time for being the dad of 2 young boys and a full-time entrepreneur
Dhananjay Saliankar

Head of Sales & Marketing – India - Fortune Hotels & WelcomHeritage Hotels

Dhananjay is a key member of the Fortune Executive Leadership team and drives
the chain’s Sales and Distribution, Marketing and Revenue strategy. With over
twenty five years in the hospitality industry, Dhananjay provides strategic insights
to drive the top line business of the chain.
Dhananjay also oversees the Sales & Marketing function of the WelcomHeritage
brand.
Throughout his career as a Sales and Marketing professional, Dhananjay has
worked for some of the most sought-after brands in the industry in a diverse
range of regional and corporate roles where he successfully led the sales and
marketing and managed global teams.
Prior to this role, he was Regional Director of Sales &Marketing, South Asia at the
erstwhile Starwood Hotels & Resorts.
Kush Kapoor

CEO – Roseate Hotels and Resorts

CEO - Roseate Hotels & Resorts, Kush Kapoor started his career as a room boy with The Trident, Udaipur & Trident Cochin after completing his ‘Hotel Management’ diploma from IHM Hyderabad. With over 22 years of experience in the hospitality industry Mr. Kapoor has covered the most iconic hotels during his hospitality career across India including ‘Oberoi Group’, ‘The Taj Group’ of hotels and ‘The Leela Group’ and has many laurels to his feat.

He launched Roseate Hotels & Resorts Brand in India which has become an iconic Luxury hotel Brand in India. He has been awarded with the Innovative Hotelier of the Year India, 2010 award by Hotelier India. Other awards include 5 star Diamond Award by American Academy Of Hospitality Sciences for 2009 -2010, Best Hotel, Best Convention Hotel & Best Spa Hotel in India for 2010-2011 & 2011-12, 2017-18, 18-2019, by Bloomberg International, Best Coffee shop, Best Bar, Best Indian Specialty Restaurant, Best Italian Specialty Restaurant in the city by Times Food Guide during his stint at Leela Kempinski Hotel & Residences, Gurgaon.

In addition to the above Mr. Kapoor was a Certified Departmental Trainer from Taj Corporate Office and has been on the panel for the inspection and classification of the hotels in NCR region by HRANI committee.

In personal life Mr. Kapoor is happily married and enjoys travelling, listening to good music and staying fit. As a fitness junkie, Mr. Kapoor has benchmarked SIX SIGMA Green Belt, Black Belt Trainer & Master Black Belt, certified by RABQSA, a Global body formed in 2005 by Registrar Accreditation Board (RAB) of USA and Quality Society of Australasia (QSA) of Australia, completed Psychology certificate course from Oxford, Tai Chi from Harvard University, General Managers Program from Cornell Uni
Nandivardhan Jain

Founder & CEO Noesis Capital Advisors

Noesis is India’s leading hospitality Transaction advisory and consulting firm which provide end to end hospitality solutions across India and South Asia. Thousands of hotel owners, developers, investors, lenders, management companies, and public agencies across India rely on Noesis support to make informed business decisions.

Nandivardhan is responsible for the overall direction, strategic development and growth of the firm. He has an experience of over a decade in multi-disciplinary advisory and transactions ranging from hospitality to social development projects. He is an alumni of Punjab University, from where he did his B.Com (Hons) in Financial Management, and then later pursued Masters in Business Administration from Narsee Monjee Institute of Management Studies, Mumbai.

He exclusively advised some of the largest Foreign direct investment and domestic investment hotel transactions in India. His key skill sets are as follows.

a) Hospitality Investment banking – Buy and sell side advisory
b) Brand & Operator Search and Contract Negotiation
c) Consulting, Feasibility & Valuations for New & Existing hospitality Projects
d) Capital raising (All kinds of Debt & Equity) for hospitality projects
e) Restructuring and Turnaround advisory for New & Existing hospitality Projects

He is active at social platforms as well currently officiating as Club secretary for Rotary club of Bombay West and he is Paul Hariss Felow recognized by Rotary International.
Vijay Bhandari

COO-Noesis Capital Advisors

Vijay currently holds the position in Noesis Capital as COO, involve with Hotel owners & operators on Feasibility & Market Studies, Capital Raising and Operator Search Assignment.

Experienced Development Professional with a high energy level, sense of purpose, and strong interactive and analytic skills. He has over 16 years of cross-functional experience across industries. Having started his career as an investment banker. He has held various senior managerial positions in the entertainment, consulting and hospitality companies and was involved in appraising & structuring the business transactions. Possess a deep knowledge of, and passion for, the hospitality industry coupled with a sound international perspective and cultural fluency travel across Europe and Asia. Track record of building strong relationships with hotel owners, construction companies, franchisees, Travel industry, and development to accelerate brand growth. Demonstrated ability to enhance stakeholder value by capturing market share and driving financial success with well-balanced quality impressions through Performance excellence.

He holds a bachelor’s degree in commerce and a master’s degree in Management. Vijay has a strong business development background and experience specifically with hotel management companies with a strong focus on sourcing and negotiating hotel deals for hotel operators and acute advising to hotel owners alike and has a total vision of the hospitality industry.

This Summit Has 5 Sections

09:45 AM - 10:00 AM

Welcome Remarks

Friday, July 24, 2020 · 9:45 AM IST

Start this section
10:00 AM - 11:00 AM

Master Class “Digital Marketing Strategies to thrive in the New Normal”

Friday, July 24, 2020 · 10:00 AM IST

Start this section
11:00 AM - 12:00 PM

Master Class “Social Media Trends and Tricks for hotels and resorts post and beyond Covid-19”

Friday, July 24, 2020 · 11:00 AM IST

Start this section
12:15 PM - 01:15 PM

"Role of Social media & digital marketing in the hotel industry post COVID-19 – how do we get our guests back?

Friday, July 24, 2020 · 12:15 PM IST

Start this section
02:00 PM - 03:00 PM

Generate quality leads for your hotel & resort through Facebook & Instagram Marketing!

Friday, July 24, 2020 · 2:00 PM IST

Start this section