Arranging for permanent disposition of cremated remains presents a unique challenge for funeral and cemetery professionals. While some families are ready to make arrangements for permanent placement, others are unclear as to their plans and simply take their loved one home, scatter or in some cases, never pick them up at all. Leading and advising your families to understand their options for permanent placement not only helps increase your sales, it is the right thing to do. Properly executing in this area begins with your belief in the importance of each and every family honoring their loved one’s life and having the courage to engage the family in conversation. Join Mike Watkins as he provides tools to help you ensure that you are maximizing every opportunity to serve your family’s needs and also protect your business with proper documentation.