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About This Webinar

In today's competitive landscape, funeral homes need to be strategic to thrive. This webinar dives deep into three essential growth strategies that can significantly impact your business.

Back to Business webinars are a collaboration between the ICCFA Educational Foundation and Live Oak Bank. Each webinar focuses on delivering valuable insights and information to deathcare professionals looking to grow and sharpen their business skills.

Agenda
  • Expand through Acquisitions: Discover the ins and outs of acquiring other funeral homes, including due diligence, valuation, and integration strategies. 
  • Master Your Financials: Gain a clear understanding of your financial statements and how they influence growth. Learn how to leverage this knowledge to attract lenders and sellers. 
  • Optimize Your General Price List (GPL): Explore the power of strategic pricing. Understand how to position your services to emphasize value and profitability, moving beyond a simple low-price approach to build lasting family relationships. 
When: Thursday, June 12, 2025 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
VP of Funeral Home & Cemetery team | Live Oak Bank
Andrew Kennedy is the VP of the Funeral Home & Cemetery team at Live Oak Bank. He joined Live Oak Bank in 2018 working with the Funeral Home & Cemetery profession as a business analyst. He then has spent the last 5 years as a loan officer and recently a VP strategizing and working with buyers looking to acquire their first business, expand their existing business, or refinance their existing notes. Andrew enjoys building relationships with everyone he works with and uses his experience and industry knowledge to provide education and support to prospects and customers. He enjoys meeting with his customers and spending time with other industry professionals at conferences, tradeshows, and other events. Andrew is a graduate from Wake Forest University where he majored in communication and entrepreneurship. He enjoys spending time with his family and playing golf.
Webinar hosting presenter
Field Consultant | Federated Fiducial
Roger has been a Business Consultant with Federated since 2008, bringing decades of experience in funeral home operations, marketing, and consulting. A former owner of FAC Marketing and a partner in his family’s Federated-client funeral home, Roger offers a well-rounded perspective informed by firsthand experience. He holds a mortuary science degree from Southern Illinois University and an MBA from St. Ambrose University. His expertise spans at-need and pre-need arrangements, cash flow improvement, pricing strategies, tax planning, accounts receivable management, FTC compliance, and business succession planning. Known for his integrity, enthusiasm, and deep industry knowledge, Roger has a proven track record of helping clients increase profitability, improve operations, and reach their business goals.
Hosted By
ICCFA webinar platform hosts Back to Business Webinars: Three Proven Strategies to Supercharge Your Funeral Home Growth
Webinars presented by the ICCFA.