Most of what we've adopted as "best practices" for organic social media has been learned and tested over a period of years, based on testing and analysis.

Pretty much all of that accumulated knowledge is now worthless.

How customers and potential customers use social media has changed massively since the novel coronavirus emerged, and smart brands are shifting their social approach accordingly.

When people use social has changed. What social media people use has changed. The content they prefer has changed. It's all.....different.

In this session, Jay Baer of Convince & Convert will be joined by Nicole Van Zanten from ICUC to talk about how brands are reworking their social media programs to meet these new realities, and the lessons you can capture for your own organization.

Don't miss this live broadcast (they'll stay online and answer ALL of your questions).