About
Dive into the skinification trend and learn how cutting-edge tailor-made formulations are transforming CC creams into powerful skincare-makeup hybrids that aim to hydrate, protect, and improve skin texture while providing coverage.

Together, we'll explore the current market drivers in Color Cosmetics as well as the latest trends and claims in skincare-infused makeup. Lastly, we will unveil our pioneering solutions to design tomorrow's skincare-infused makeup.

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Presenters
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Alessandro Mezzanotte
International Product Manager and Market segment leader for Colour Cosmetics, IMCD Beauty & Personal Care
At IMCD Beauty & Personal Care, Alessandro serves as the Colour Cosmetic Market Leader, overseeing the global business strategy and implementation for the color cosmetics line of business. His role as an International Product Manager involves coordinating product management, business development, and supplier activities across 36 countries.
He is also a member of the IMCD Personal Care global leadership team, contributing to commercial evaluations and assessments of new suppliers, and the IMCD Technical Committee, where he evaluates and validates new product developments.
Alessandro earned a degree in Cosmetic and Pharmaceutical Sciences and Technologies from the University of Milan's Pharmacy department and previously worked in new product development in skin care and make up at Studio Rigano.
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Selma Basille
Global Marketing Intelligence Manager - IMCD Beauty & Personal Care
After achieving a master’s degree in chemical engineering, Selma further expanded her knowledge with a post-master’s degree in Life Sciences Innovation Management & Marketing at Neoma Business School. Selma joined the Global Marketing Beauty & Personal Care team in 2020 as an intern to support the various marketing projects. In 2021, she was appointed as Global Marketing Intelligence Manager and her responsibilities include the collection, analysis and reporting of trends, market and consumer data as well as competition analysis.
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