Webinar: How to nail the DTC experience: Tips from leading brands by Inside Retail

How to nail the DTC experience: Tips from leading brands

About

More people than ever are discovering products and transacting online, but in a crowded retail landscape, direct-to-consumer brands need to nail every aspect of the shopping journey to reach and retain customers.

In this Masterclass, we’ll discuss what it takes to establish a successful DTC brand, how to build an audience from scratch, how to compete with legacy brands on a budget, and where the untapped opportunities are for growth.

Presenters

Sian Murray

Co-founder & Creative Director, Pleasant State

Sian Murray is the Co-founder and Creative and Communications Director of Pleasant State. An advocate for adventure, conscious living and creative endeavours. Sian ensures the Pleasant State brand is pushing boundaries and inspiring action while nurturing and engaging our rapidly growing community.

Sian has extensive experience in Marketing, working in one of Melbourne’s top boutique marketing agencies where she worked across clients such as Nike, Vicinity Centres, Carmex, Sherrin and Spalding. You’ll find Sian in front of the camera spreading the Pleasant State mission far and wide. In the three years since launching Pleasant State, Sian has run two successful crowdfunding campaigns and scaled Pleasant State to over 20,000 homes across Australia & New Zealand and counting. Sian believes that we exist in a pivotal time in which it’s our responsibility to protect and change the way we interact with the planet.

Tim Baxter

Head of Growth, Who Gives a Crap

Tim is the Global Director of Growth Marketing at Who Gives A Crap. He’s passionate about people and planet, which is why he loves marketing toilet paper: to drive both social and environmental impact, and because of the puns. With over 10 years experience in Growth Marketing, he understands what levers to pull to optimize budgets and performance and to drive long term value for businesses.

At Who Gives A Crap, he’s responsible for the brands growth strategy and oversees marketing projects that focus on customer acquisition and retention marketing. He’s led the brand through its growth over the past 7+ years going from a donation of $150k to $10M. When he’s not testing toilet puns, he’s frolicking in the ocean on a surfboard, or can be found hiking at Wilsons Prom, where he currently lives with his partner and puppy.

Dean Blake

Features and Premium Editor, Panel Moderator

Dean Blake is a features editor at Inside Retail, and the print editor of Inside FMCG. Dean has covered the retail industry for several years, bringing both breaking news and in-depth analysis to Inside Retail's online and print readership.

Inside FMCG

Inside FMCG is Australia’s leading website and email newsletter for those in the business of grocery, convenience, pharmacy and impulse shopping.

Content is delivered daily directly to the inbox of its subscribers, keeping them informed with the latest industry news and events, as well as providing them with detailed information such as retail news, supplier news, new product launches, consumer campaigns, HR movements and more.

Tracing its rich history back 60 years from its roots as Foodweek magazine, Inside FMCG online and quarterly magazine was launched back in 2015 and is today the most current source of industry news and events in the industry.

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