In the past few years, customers' expectations and behaviours have transformed with unprecedented scale and speed. Consumers and business buyers are engaging virtually more than ever before, and are buying and interacting in ways they never used to. It is thus critical for businesses to reimagine and change the way they engage today's connected customer.

Allow us to dive into key statistics from the Salesforce 5th State of Connected Customer Report to learn the gold standards of customer engagement in the new digital-first world.