Webinar: How to make outgoing communications more effective by Inside Retail

How to make outgoing communications more effective

About

Customers' wants and needs are changing, and heading into the most important period of the retail calendar, engaging with them effectively is of utmost importance.

But so often communication from retailers is generic and poorly targeted, leaving many potential customers with a bad taste in their mouth.

Hear from communication and industry experts as they break down how to reach customers where they are, and how to utilise the strengths of each channel effectively.

Presenters

Angel Khong

CRM & Loyalty Lead - David Jones

Angel Khong is a CRM & Loyalty Lead at David Jones. She is a Salesforce-certified marketer who is both strategic and technical with close to ten years of experience in data-driven marketing, personalisation and martech. When she isn’t brainstorming on the next campaign ideas, building customer journeys, coding SQL and promoting Salesforce, she enjoys volunteering at a kitchen and spending time with a cross-eyed cat named Marnie.

She was born in Indonesia but is a Melbournian at heart after living in Melbourne for 15 years and earning her Bachelor of Business degree in Marketing from Monash University. You can find her on LinkedIn.

Michelle Rando

Head of Acquisition & Engagement - Mosaic Brands Ltd.

An innovative digital marketing professional who focuses on delivering integrated campaigns to excite and engage the customer, Michelle has extensive experience in numerous global markets across retail, not-for-profit and the travel sector.

Specialising in customer engagement strategies, CRM best practice and digital marketing, Michelle has ownership over a number of core initiatives which include customer lifecycle and journey design, CRM and marketing platform management, building automations and new customer acquisition strategies.

William Zhang

Director of Sales, APAC Validity Inc.

William Zhang is the Director of Sales and leads regional Go-to-Market function for Validity APAC. He has been working for Validity, previously Return Path, for the last 10 years in several functions: Customer Success, Account Management and Sales. Prior to Return Path, William has worked for several e-Commerce brands in both Marketing and Sales positions. During his career, William has built strong interest into Data Management and Data-Driven Marketing Strategy. He is passionate about helping companies to optimise the way of managing “Big Data” in order to better communicate to their customers.

Dean Blake

Features and Premium Editor, Panel Moderator

Dean Blake is a features editor at Inside Retail, and the print editor of Inside FMCG. Dean has covered the retail industry for several years, bringing both breaking news and in-depth analysis to Inside Retail's online and print readership.

Inside Retail

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