Webinar: Navigating price pressure: How to thrive in a tough economy by Inside Retail

Navigating price pressure: How to thrive in a tough economy

About

With inflation affecting prices across the industry, consumers are not only changing what they buy, but also where and how frequently they do so. Understanding these changes is key to surviving and thriving in a tough economic environment.

In this Masterclass, we’ll speak with industry experts about the current state of consumer spending, the levers brands can pull to cut through price-consciousness and drive sales now, and how businesses can position themselves for success when economic conditions improve.

Presenters

Liana Lorenzato

Chief Marketing Officer, Modibodi

As the Chief Marketing Officer at Modibodi and part of the Modibodi Leadership team, Liana is responsible for the development, implementation, and ongoing refinement of Global brand, marketing, commercial and communication strategies across channels to drive commercial and brand hyper-growth in all global markets. The teams she led at Modibodi include Customer Experience, Creative, eCommerce, Digital Marketing Brand, and Strategy.

Rolf Weber

Chief Executive Officer, Marley Spoon

Rolf Weber co-founded Marley Spoon Australia in 2015 at the cusp of the meal kit
delivery trend, with a clear vision of delivering more choice, convenience and
superior logistics than previously available to consumers in Australia.

Rolf is an entrepreneur with a wealth of experience in e-commerce, SMEs and retail,
having built one of Australia’s most popular private online shopping clubs,
brandsExclusive, into an award-winning business, including accolades such as
Deloitte Technology Fast 50 and BRW Fast 100.

Dean Blake

Features and Premium Editor, Panel Moderator

Dean Blake is a features editor at Inside Retail, and the print editor of Inside FMCG. Dean has covered the retail industry for several years, bringing both breaking news and in-depth analysis to Inside Retail's online and print readership.

Inside FMCG

Inside FMCG is Australia’s leading website and email newsletter for those in the business of grocery, convenience, pharmacy and impulse shopping.

Content is delivered daily directly to the inbox of its subscribers, keeping them informed with the latest industry news and events, as well as providing them with detailed information such as retail news, supplier news, new product launches, consumer campaigns, HR movements and more.

Tracing its rich history back 60 years from its roots as Foodweek magazine, Inside FMCG online and quarterly magazine was launched back in 2015 and is today the most current source of industry news and events in the industry.

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