B2B retailers are facing a confluence of multiple challenges: supply shock, staff shortages, format disruptions, cost conscious & time poor customers which is driving greater digitisation of the buying experience. Gartner cites 83% of B2B buyers prefer interacting with digital commerce for all their needs from ordering, paying & self-service. Join Adobe’s Retail strategy lead, Sheerien Salindera & Inside FMCG's Dean Blake in a discussion on the fundamental building blocks for transforming your B2B self-service experience all the way to personalised marketing.

We will unpack what’s driving the change, an honest review of brands who have fully embraced digital commerce, their common challenges and how they overcame them to drive growth & efficiency with our guest speaker Mark Spiteri, IT Manager at JB Metropolitan Distributors Pty Ltd. Walk away with a blueprint for greater automation & personalised services as part of your B2B experience and how you can champion being experience-led in a tough digital-first economy.