Webinar: Understanding AI and what it means for the future of FMCG by Inside Retail

Understanding AI and what it means for the future of FMCG

About

Generative AI is poised to disrupt the way FMCG businesses operate, from their backend processes, to the way they communicate with customers. To avoid getting left behind, organisations must start experimenting with this technology now.

In this Masterclass we’ll discuss the most likely use cases for AI in FMCG, explore lessons learned from an early adopter, and get practical advice on how best to integrate AI into the daily workflow.

Presenters

Kathyrn Muslayah

Group General Manager of Disruptive Businesses & Capability, Asahi Beverages

As a seasoned and passionate leader with over 20 years of cross-functional commercial experience in some of the biggest FMCG companies, Kathyrn has honed her skills in unlocking measurable business outcomes and building high-performing teams. A professional with an ability to lead and coach businesses on their journey of transforming and accelerating e-commerce and e-retail. Driven by innovative, lateral thinking and strategic direction, she’s led successful evolutions across the ecommerce landscape that have enabled companies to thrive in today's rapidly evolving markets.

With an empathetic and inclusive approach to leadership Kathyrn has delight in mentoring, empowering and coaching teams to learn, grow and succeed. She believes in transparency, curiosity, innovating, diversity of thinking, focusing on the solutions, sharing success, adapting thinking, and delivering outcomes together.

Professor Jessica Pallant

Marketing Lecturer, Swinburne University

Dr Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals.

She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation. Her recent research work on the paradoxes of generative AI has led to a body of ongoing work on the opportunities and challenges generative AI presents.

Dean Blake

Features and Premium Editor, Panel Moderator

Dean Blake is a features editor at Inside Retail, and the print editor of Inside FMCG. Dean has covered the retail industry for several years, bringing both breaking news and in-depth analysis to Inside Retail's online and print readership.

Inside FMCG

Inside FMCG is Australia’s leading website and email newsletter for those in the business of grocery, convenience, pharmacy and impulse shopping.

Content is delivered daily directly to the inbox of its subscribers, keeping them informed with the latest industry news and events, as well as providing them with detailed information such as retail news, supplier news, new product launches, consumer campaigns, HR movements and more.

Tracing its rich history back 60 years from its roots as Foodweek magazine, Inside FMCG online and quarterly magazine was launched back in 2015 and is today the most current source of industry news and events in the industry.

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