Brand Building Series - Finding Your Brand 'True North': Session 1 'West' and 'East'

Developing your personal brand to become a magnetic leader, attracting the right opportunities to make a bigger impact.

For this short series of Mentor Labs we are joined by Lauren Clemett - Brand Navigator who will deep dive into aligning your personal brand with your business or personal values, and find the courage to go out on a limb and take consistent action to lead others to success, serve clients, customers and team with conviction.

The first in a three part series, in this session we will cover:
West - Who you help, why they want your solutions/services/products and when they want you most.
East - Your Expert-ease. What you uniquely do with ease that others find difficult and how this makes you special.

Key takeaways:
- How to naturally engage and connect with your ideal prospects to build trust fast.
- How to create an ‘avalanche of influence’ to attract and impact a bigger audience
- What makes you different and how to leverage that to stand out from the crowd