How to bring predictability to Alliance Business

24 years with Apple, Intel, Microsoft and EMC. Founder of Alliance Play.
Enterprise Sales, Alliances Executive, Digital Marketer, Entrepreneur, Blogger & Rally Driver.

Leads the Alliances team at TCS. 30 years of experience with various IT Services and product companies. Has steered and managed major relationships with likes of Oracle, JDE & Peoplesoft in the last 19 years at TCS.

Over 25 years of experience with a proven track record of delivering results, strong leadership, and strategic alliance management across a variety of complex and fast-moving businesses.
Specialized in strategic alliances, commercial agreements, sales & business development resulting in mutually successful and profitable arrangements between committed partners. Strengths include go-to-market alignment, organizational design & mapping, direct and matrix leadership, and building a strong culture of high performing teams and individualized success for global business.

Madan and his team at AWS work with Global System Integrators to build innovative solutions, global delivery capacity, and drive strategic pursuits with large enterprise customers across APJ, EMEA and the US.

Siddiq has over 20 years of experience managing Alliances for companies such as AWS, Salesforce, HP, and CA Technologies. He has driven large engagements globally with partners and has also successfully built partner ecosystems from grounds up in India.