A talk by Madan Ramachandran. We live in a world where data, devices, and human interactions are converging. Customers have disproportionate power; making or breaking companies and creating new markets. The narrative, alliance leaders, have to internalize is also evolving; presenting them with a question if the "pie-expanding" mindset is still relevant? The session aims at discussing this shift and share potential approaches alliance leaders can implement in the connected world