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About This Webinar

Change is constant, yet navigating through it is often a challenge for individuals, especially during pivotal financial moments. In this webinar, Meghaan Lurtz, Ph.D., FBS™ equips advisors with the tools and frameworks to become effective agents of change leveraging the Transtheoretical Model (TTM) to guide clients through the complexities of financial decision-making. She explores real-world case studies, uncovers techniques to manage client ambivalence, and develops strategies to foster client confidence and self-efficacy.

During this webinar, advisors will learn how to:
- Analyze client behaviors and decision-making processes using the Transtheoretical Model of Change.
- Evaluate the role of ambivalence in financial planning and its impact on client outcomes.
- Design personalized strategies that increase client self-efficacy and decision confidence.
- Apply techniques from modern coaching and behavioral science to support clients in overcoming financial inertia.
- Create structured financial planning sessions that incorporate reflective questioning and scenario analysis.

Accessing the webinar:
You can find your custom link by accessing the email confirmations that have been sent to you via email from webinar.host@bigmarker.com. You can also find your individual sign-on link within the downloadable calendar invite for the webinar.

Continuing Education (CE): 1.5 Credits
For attendees who want to receive CE credit for designations managed by the CFP Board, IWI, and American College, we will report your attendance directly to these organizations within 72 hours as long as you enter your certification numbers during registration and attend the live session for at least 75 minutes.

For attendees who want to receive CE credit as an Investment Adviser Representative (IAR), we will report your attendance directly to FINRA within 72 hours as long as you enter your certification numbers during registration and attend the live session for at least 75 minutes. Additionally, Kitces Members must have purchased the IAR Add-on to have their CE reported to FINRA as an IAR.

For attendees who want to receive CE credit as a Certified Public Accountant (CPA), you must attend the live session for at least 75 minutes and complete all polls presented at the live event. A certificate will be provided to you for self-reporting to NASBA.

All attendees who meet the minimum attendance requirement of 75 minutes will also receive a completion certificate that you can use to report CE to other organizations. We don't report for state-level insurance licensing although some states may accept completion certificates if you self-report.

Recordings:
Non-Members: Those who are NOT Kitces.com Members will have access to the recording for 30 days. Though continuing education is available for the live session, the recording is not CE eligible. 

Kitces.com Basic & Premier Members: The video presentation and a recording of the live Q&A will be available on the Webinars page in the Members Section. Note: If you were not able to attend the live session for the full 50 minutes, successful completion of a quiz will be required in order to receive CE for viewing the RECORDED VERSION posted to the Members Section.

When: Tuesday, March 4, 2025 · 3:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour 30 minutes
Language: English
Who can attend? Everyone
Ticket Price: $49.00
Dial-in available? (listen only): Yes
Dial-in Number: This is a premium Webinar. Please log in or register for this Webinar to view the dial-in info.
Featured Presenters
Webinar hosting presenter
Senior Research Associate & CE Manager
Meghaan Lurtz, Ph.D., FBS™ is a leading global expert on the psychology of financial planning. She is head of Learning and Development at Shaping Wealth, continuing education and corporate training platform for financial professionals specializing in the psychology of financial planning and emotional intelligence. A dedicated educator, she is a Professor of Practice at Kansas State University teaching in the Advanced Financial Planning and Financial Therapy Certificate Programs. She is also a lecturer at Columbia University, where she teaches Financial Psychology. She currently serves on multiple financial technology boards bringing together finances and mental health. She is an active researcher, writer, and an ongoing contributor to the Kitces platform, writing about the intersection of money, advice, and wellbeing. Her research interests vary as she studies both practitioners of financial planning as well as financial planning and financial therapy practices and interventions. Her research and expertise have been featured in Journal of Financial Planning, Journal of Consumer Affairs, Financial Planning Review, Wall Street Journal, BBC, Million Dollar Roundtable, and New York Magazine. She has also contributed chapters to the CFP Board’s textbook, Client Psychology. Meghaan is a past President and current board member of the Financial Therapy Association and Financial Psychology Institute Europe. Meghaan Lurtz, Ph.D., FBS™ is a leading global expert on psychology of financial planning. She is head of Learning and Development at Shaping Wealth, continuing education and corporate training platform for financial professionals specializing in the psychology of financial planning and emotional intelligence. A dedicated educator, she is a Professor of Practice at Kansas State University teaching in the Advanced Financial Planning and Financial Therapy Certificate Programs. She is also a lecturer at Columbia University, where she teaches Financial Psychology. She currently serves on multiple financial technology boards bringing together finances and mental health. She is an active researcher, writer and an ongoing contributor to the Kitces platform, writing about the intersection of money, advice, and wellbeing. Her research interests vary as she studies both practitioners of financial planning as well as financial planning and financial therapy practices and interventions. Her research and expertise have been featured in Journal of Financial Planning, Journal of Consumer Affairs, Financial Planning Review, Wall Street Journal, BBC, Million Dollar Roundtable, and New York Magazine. She has also contributed chapters to the CFP Board’s textbook, Client Psychology. Meghaan is a past President and current board member for the Financial Therapy Association and Financial Psychology Institute Europe