Plaza Artist Materials and Picture Framing Breakout Room

[Ask the experts] From clicks to bricks: Integrate the online and in-store customer journey

About this event:
[Ask the experts] The Ask the experts series creates a space for conversation, creativity, and inspiration by connecting businesses with industry leaders and subject matter experts.

Event description: Are you struggling to integrate in-store and online shopping experiences for your customers? Are you placing your brick-and-mortar and ecommerce data in silos, and you’re hoping to bridge the gap? Maybe you’re planning local events and unsure how to get your online customers to show up, or you’re hoping to encourage your in-store customers to shop online more frequently.

No matter what your specific goals are, this is your chance to learn some tips, tricks, and best practices from business owners and marketers just like you. Our panelists will share how they create a consistent brand experience, target their messaging using all available data sources, and diversify revenue by encouraging both online and in-store shopping. Join this panel discussion and live Q&A session, and get inspired!

Attend this training if: your business has both e-commerce and brick-and-mortar stores.

Session breakdown:

• The first part of this session will be a panel discussion, during which the speakers will share their backgrounds, how they’ve developed their in-store and online marketing strategies, the obstacles they’ve overcome, and the best practices they’ve discovered along the way.


• In the second part of this session, our panelists will separate into breakout rooms. Inside the breakout rooms, you will have the opportunity to come on camera or off mute and have a live discussion with the panelists.


• There will be three breakout rooms, one for each business panelist.


Tips for success



• Don’t clam up! We want to hear from you. Come to this session ready with any questions you would like to ask the panelists. This is an opportunity to truly engage in conversation, and we would love for you to come on camera (or off mute) and talk to the panelists.