This comes as no surprise; according to research, 74% of online customers get frustrated when content like offers, ads, and promotions aren’t aligned with their interests. BFCM is the noisiest shopping period of the year;shoppers are bombarded with ways to spend their cash. Why waste their time with a message that doesn’t resonate with them?
In this training, you’ll build the recommended Klaviyo segments for a personalized sending strategy during BFCM. We’ll also look at examples of campaigns for each audience, leaving you feeling inspired and ready to take your BFCM content to the next level.
Register for the session type that best describes you and your business from the dropdown menu above. Need help finding the best fit? Read through the descriptions below, and choose the session that makes the most sense for you:
Entrepreneur/small business owner: Are you a solopreneur or small business owner who is just getting started with segmentation? Are you hoping to focus on the segments that will get you the most bang for your buck over BFCM? Then this is the session for you! We’ll look at the value you can drive from already engaged audiences, and we’ll explore some new opportunities for targeted sends.
Email marketing specialist at a medium, large, or mid-market business: Do you have major revenue targets to hit over the big weekend? Engagement KPIs? Conversion rates? Then this is the session for you! We discuss how to find the balance between showing love to your highly engaged audiences and targeting low-hanging fruit that will move the needle on your revenue goals.
- Come logged into Klaviyo and ready to build
- Use a second monitor or separate device so you can view both the webinar and your account
- Before the session, have a think about what a VIP might look like to your business.
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How much money would they spend, and in what timeframe?
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How many orders would they place?
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Are there other criteria that would make someone a VIP?
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Senior Customer Education SpecialistWorking out, sparkling water, and feeling the energy of our attendees are just a few of my favorite things. -
Customer Education SpecialistAvid yogi, amateur hiker, and dedicated foster dog mom. I love teaching, learning, and connecting with passionate people! -
Customer Education SpecialistVietnamese born, French bred, American brewed. I love helping people get the most out of technology in their work and life. Obsessive cat mom on the side. -
Customer Education SpecialistNature enthusiast, dog mama, and Texas native. I love inspiring and supporting customers towards reaching their business goals!
