As a marketer, you probably know what your ideal customer looks like. You probably also know which kinds of campaigns resonate with them and which don’t. But insights beyond that are really hard to find on your own. How could your life change, for example, if you understood the precise moment that your recent customers start to slide towards churn? How about if you knew exactly which product would turn a one-time buyer into a repeat customer?
Enter Klaviyo Marketing Analytics, a brand new analytics add-on that allows you to make smarter decisions about your marketing and take action in a single click. Not only can you perform robust analysis on customer behavior, you can also use those deeper insights to drastically improve your automation and personalization efforts in a single platform, driving repeat purchases and incremental revenue for your business.
In this Getting started training, we’ll walk you through the basics of the new Marketing Analytics add-on and provide you with a checklist for your first 30 days using the tool.
Join this training if: you’re a marketer with a small team (or a team of one!) at a small or medium-sized business, struggling to join the dots between your data and prioritize your marketing efforts.
To get the most out of this training, Klaviyo customers should register for a free trial of Marketing Analytics. (Please note that this trial is only available to users on a paid Klaviyo plan, who are not already KDP or Advanced Analytics customers and have not completed a free trial of Marketing Analytics in the last 30 days.)
Please do this at least three days before the training to get the most of your free trial. If you register for this training, we’ll send you a handy reminder 3 days before!
To check if you're eligible for a free trial, log into your Klaviyo account and check the 'Marketing Analytics' tab in the left-hand menu.