LIVE LEARNING SESSION
[Interactive workshop] Build a BFCM email template in Klaviyo
Build a base email template for BFCM that is optimized for click rate.
Did you know that a total of TWO BILLION marketing emails were sent during November 2022?!

That’s a lot of emails, and it can be a daunting task as a marketer to make sure that yours stand out from the rest. The good news is, the best converting emails over BFCM are the ones that keep it simple, follow core email design principles, and build around a strong incentive and CTA. In this session, we’ll build a simple template together that you can customize to fit your brand’s needs.
Intended audience: Register for the session type that best describes you and your business from the dropdown menu above. Need help finding the best fit? Read through the descriptions below, and choose the session that makes the most sense for you:
Entrepreneurs/small business owners: Are you a solopreneur or small business owner who wants to make sure your emails stand out from the crowd this BFCM? In 45 minutes we’ll build a fully optimized BFCM-themed email template together - no coding knowledge required. Hey presto, you’re ready for the big weekend!

Email marketing specialist/designer at a medium, large, or mid-market business: Do you design and build your company’s marketing emails as part of a wider team? We know that lengthy approval processes and sourcing creative from other teams can be a headache this time of year, so get ahead of the curve and wow your team with a simple template that can form the basis of all your BFCM sends. Did we mention that it’s fully optimized for click rate to help you exceed your revenue goals?

Session requirements:

  • Have an active Klaviyo account 
  • Come ready to learn and build along in your account 
TIPS FOR SUCCESS
  • Come logged into Klaviyo and ready to build

  • Use a second monitor or separate device so you can view both the webinar and your account

  • Have your brand fonts and hex codes at the ready

SPEAKERS

Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Paul Smith, Dermalogica, Grind, Simba Sleep and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.

Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Interactive workshop] Build a BFCM email template in Klaviyo by Klaviyo Customer Education