That’s why maximizing customer retention should be a top priority. One of the easiest ways to achieve this is through a winback flow - a series of emails, SMS, and push notifications that automatically reach customers when they haven’t purchased from your brand in a while.
In this hands-on session, you’ll learn how to build an effective email winback flow with tailored messaging for first-time customers, repeat buyers, and VIPs.
Intended audience: Are you an email marketer, marketing manager, or business owner eager to boost customer retention and lifetime value with scalable, efficient strategies? Don’t leave repeat purchases to chance. This workshop will show you how to reach your customers at just the right moment to encourage them to return and buy again.
Tips for success:
- Use a second monitor or separate device so you can view both the webinar and your account.
- Come logged into Klaviyo and ready to build.
- In order to build this flow, you will need placed order data in your Klaviyo account.
- Come to this session with your average time between orders. This information is typically available in your ecommerce platform, or you can follow the directions outlined in this help center article.
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Principal Customer Education SpecialistAvid yogi, amateur hiker, and dedicated foster dog mom. I love teaching, learning, and connecting with passionate people! -
Customer Education SpecialistBeach-loving Aussie. Avid reader and food enthusiast. I love empowering people to take their businesses (and revenue!) to new heights.