Join our panel of experts from Klaviyo and Kulani Kinis—Australia’s most in-demand swimwear brand inspired by Hawaiian life—as they share how to build a customer-focused growth and retention strategy while scaling into global markets.
In this episode of Behind The Brand, learn the tactics Kulani Kinis uses to inspire list sign-ups at scale and how to translate their high-touch customer care experience into timely, personalised automated flows that drive sales and boost brand loyalty.
Agenda
Why customer-focused flows (rather than immediate discounting) are more effective in fostering loyal shoppers
How to design automated flows that proactively address customer care issues
How to gather and use customer feedback to enhance the ecommerce experience
The high-performing sign-up tactics that drive Kulani Kinis' global list growth
How combining email and SMS has streamlined the customer journey—and tips to inspire SMS opt-ins at scale