Klaviyo surveyed over 1.4K marketers and 700 consumers to create the 2024 state of ecommerce marketing report.

Now, we’re looking closer at findings in the health & beauty vertical to see what is working for these brands—and what tactics convince consumers to purchase.

Tune in as we unveil the results of this survey and weigh in on how these trends will impact marketers at health & beauty brands, plus walk through examples from real-life brands that are seeing success.