Webinar: Driving purchase power: The rise of SMS in global consumer decision making by Klaviyo Marketing

About This Webinar

New global consumer research from Klaviyo reveals that SMS speeds time to conversion, with more and more consumers buying from branded text messages and even preferring them over email.

Join Klaviyo and Recharge in this webinar to dive deep into the consumer research, identify trends, and talk through what is working and what isn’t with SMS marketing, including:

Agenda

What gets consumers to subscribe for branded text messages and how to grow your SMS list faster
How many texts consumers expect to get from a brand per week, and how to align you SMS campaign calendar with those expectations
How to integrate email and SMS messages, what types of messages to send over which channel, and the importance of segmentation in each
The types of personalization consumers expect to see over SMS, and how to set that up
The power of SMS for subscription and recurring purchases
Where conversational SMS plays into your SMS marketing strategy
How different regions interact with branded text messages, and how to localize your global SMS strategy

Presenters

Rob Hand

Sr Product Marketing Manager

Rob has been at Klaviyo for over 6 years where he’s grown into several roles including Principal Customer Success Manager, helping customers strategically grow their business. He discovered his passion for SMS marketing and has since joined the Marketing team as the Product Marketing Manager for SMS. In his free time, Rob is a cyclist and runner.

Meaghan Kiely

Associate Product Marketing Manager, Recharge

Meaghan Kiely is the associate product marketing manager at Recharge, where she has been working to help brands with improved subscription revenue process for the last 2.5 years. She is passionate about helping commerce brands grow through the adoption of tools and technology to make their lives easier (and their businesses more profitable). Outside of work, she enjoys cooking and long-distance running.

Jenn Brisebois

Principal Customer Experience Program Manager, Klaviyo

Jenn Brisebois is a principal customer experience program manager at Klaviyo. She focuses on running content programs that enable customers to grow and reach their full business potential. She joined Klaviyo’s customer education team in 2021 where she designed and delivered live training for tens of thousands of customers, developed on-demand courses for customers and agency partners, and pioneered the Klaviyo Academy content strategy. Prior to Klaviyo, Jenn helped a variety of businesses in niche industries (wholesale dancewear, exotic bird stores, dance studios, motivational speakers) with digital marketing strategy and execution. When not at work, you can find her flexing her 20+ years of dance training at a local studio or bouldering at the climbing gym.