About This Webinar
Finding and acquiring new customers is one of the most challenging parts of running an ecommerce business––but it doesn’t have to be.

Your brand needs to show up where your potential customers are, and properly target those exact potential customers, so you don’t waste a dime.

That is what the Klaviyo’s newest integration with TikTok lets you do. Now, you can use first-party data from within Klaviyo to target audiences with similar characteristics to your VIPs, most recent purchasers, and more.

In this webinar, you’ll hear from the Klaviyo product team on why they built the interaction, TikTok on why they are so excited about it, and from Alyssa Brown, VP of Marketing at TELETIES, and Daniel Shepherd, Strategy Lead - Paid Social, AdQuadrant who have been using the integration to drive more revenue.
Presenters
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    Alyssa Brown
    VP of Marketing at TELETIES
    Alyssa is the VP of marketing at TELETIES, where she oversees the company’s acquisition and retention efforts, including the exploration of new channels like TikTok to meet customers and prospects where they already are.
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    Daniel Shepherd
    Strategy lead for paid social at adQuadrant
    As the Strategy Lead for Paid Social at adQuadrant, Daniel Shepherd brings ad buying experience across the multitude of social and search platforms with millions of ad dollars managed annually. He loves being a great teammate and learning new skills often. Outside of work, you’ll find Daniel doing the following: swimming, drinking Philz Coffee, lifting weights, reading the Bible with friends or neighbors, dancing, perfecting his fantasy football team, and most of all spending time with his wife and kiddos.
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    Anthony DelPizzo
    Lead product marketing manager at Klaviyo
    Anthony DelPizzo is a senior product marketing manager at Klaviyo, where he helps bring new products to market. He strives to drive customer adoption and engagement through various marketing and enablement tactics. Anthony loves diving deep into data to solve problems and to create better experiences for customers. Outside of marketing, Anthony is a lover of live music, natural wine, and classical film (early 2000s rom-coms).
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    Nick O’Connor
    Monetization Product Partnerships at TikTok
    Nick is a monetization product partner manager at TikTok, where he develops strategic partnerships with innovative, best-in-class ad-tech companies to build an ecosystem of trusted solutions that allow businesses to thrive on TikTok. Outside of work, Nick spends his time traveling, fishing, golfing, and obsessively trying to perfect his pizza dough recipe.
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