The shift from standalone to embedded CDPs

CDPs were designed to unify customer data, but many brands have struggled with the complexity, cost, and time-to-value of standalone solutions. Now, a shift is underway toward embedded CDPs, which promise faster, more efficient data activation.

Join Klaviyo and guest Joe Stanhope as we discuss the evolving CDP landscape and Forrester’s latest research on how embedded CDPs are redefining modern brands' ability to activate data, drive personalization, and maximize ROI.