About
About this event:
Get ready to unlock the full potential of the Klaviyo B2C CRM in this hands-on demo workshop tailored for agency partners. We'll cover every aspect of the platform, from email to SMS, CDP, analytics features, and reviews capabilities. Learn how to demo Klaviyo effectively—not only to attract new customers but also to upsell your existing ones by highlighting advanced functionality.

In this session, you'll discover how to:

  • Showcase Klaviyo's features to get clients thinking, "Why am I not using that?"—leading to opportunities for additional services and revenue for your agency.
  • Help your clients’ teams (new and existing) maximize their usage of the solutions you've implemented, driving greater value and platform adoption.


Attend this session if:

  • You're a Klaviyo agency or freelancer looking to better demo the platform and drive new business.
  • You're a customer- or prospect-facing team member eager to learn how to upsell and deepen client engagement.
Presenters
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Taylor Clark
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Allie Adams
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Gina Potenza
CDP & Data Solutions Manager at Klaviyo
Gina Potenza is the CDP & Data Solutions Manager at Klaviyo, working closely with executives to help businesses and agencies leverage first-party data to optimize customer experiences, improve retention, and accelerate revenue growth.
With a nearly decade of experience in digital marketing and SaaS and an MBA from Duke University she brings real world insight in the digital strategy trenches on how to drive sustained growth in a rapidly evolving market.
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Karisa Tate
Product Marketing
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