Social media challenges a company's credibility every day and users seem to become more and more immune to corporate communication. Should the marketing or the PR team be the owner of a brand’s social media channels? Can employee advocacy change the way we work with marketing and communication? Mads Cramer, Commercial & Digital Director at Geelmuyden Kiese, is here to challenge you to think out of the box when it comes to employee advocacy and to help you activate the superpowers of your team on social.
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