About
Lead scoring is a critical component when purchasing leads or generating organic leads via media campaigns. But many marketers and sales executives struggle with how to use scoring to optimize acquisition channels and prioritize leads in their sales funnel. LeadsCon has put together this in-depth webinar to give you a comprehensive overview with market experts to guide you through the most critical aspects of lead scoring.

You will learn:
  • Creating the Optimal Lead Scoring Model: Determining the proper factors and criteria that should be considered when assigning scores to your leads

  • Data and Analytics: Discovering how to collect, analyze, and apply your lead and sales data to fuel and refine your lead scoring model

  • Real-World Success Stories: Gain insights from industry experts and customer case studies that highlight the transformative impact of effective lead scoring on sales and marketing efforts.


    • This webinar will cover some of the most important questions that Enterprise Marketers should address when considering implementing a Lead Scoring (or “Grading”) solution for their business.

    Sponsored by:

    LeadScorz Logo
    Presenters
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    Pat Murphy Co-Founder, President and CEO, LeadScorz®
    Pat is a serial entrepreneur who brings more than 35 years of experience launching groundbreaking technology companies to LeadScorz®. His experience spans the development of online business applications and services across several verticals including financial services, healthcare, education and gaming. In his early career he designed and marketed several enterprise applications, then served in C-Suite roles for six cloud-based businesses, starting with N2H2 in 1997, followed by Mosaix Communications, Net2Trak, Vega Performance Marketing, InstaCover, and finally Orca Analytics, which became LeadScorz.

    Pat co-founded and was CEO of Vega Performance Marketing, a digital marketing agency and technology platform that supported several Microsoft Product Groups (including Bing, Microsoft Rewards, Xbox, Office365) and became the Microsoft CPA Marketplace. It was this experience that identified the universal challenges faced by large enterprises of qualifying and managing incoming sales leads, and the inability of existing scoring solutions to address that need. This led Pat to create the LeadScorz Grading Engine™ and to launch LeadScorz Inc. with his long-time business partner Judd Boone. Pat has earned both a B.S. in Agricultural Economics and an MBA from Washington State University.
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    Christopher Roberts, General Manager, Cloud Control Media (a QuinStreet Company)
    As General Manager of Cloud Control Media (CCM), Christopher N. Roberts brings a wealth of digital marketing knowledge and expertise to the table. He has nearly 30 years in the industry and has spearheaded website development, digital lead generation, branding, media placements, technological innovation, call center management, integrated offline marketing programs, business operations, and client strategy for CCM’s clients. Chris helped CCM grow from a lean agency staffed with a few savvy digital marketers to an important member of the Quinstreet, Inc. family, a publicly-traded performance-based marketing giant. Christopher received his BBA in Marketing from University of Wisconsin-Madison.
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    Michael Cho, CEO, My Medicare Bot (a Division of Hexure Inc)
    Michael is the Co-Founder and CEO of My Medicare Bot (“MMB”), a Medicare Insights and Sales Automation company located in Santa Ana, California. MMB helps Medicare health plans and brokers grow and retain their membership with actionable customer and market insights and innovative lead distribution technologies. Previously, Michael was the Founder of DestinationRx now ConnectureDRX which built and operated the first Medicare marketplace for the Center for Medicare & Medicaid Services and leading health plan brokers nationwide. Michael received his MBA from the Anderson School at UCLA and a B.A. from Columbia University.
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    Moderator: Ian McRae, LeadsCon
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