Webinar: Futureproofing Your B2B Commerce Gameplan by LIGHTHOUSE

Futureproofing Your B2B Commerce Gameplan

About

Some say that it’s the journey, not the destination that matters, but in the case of B2B marketing – it’s both.

As the lines between expectations for B2B and B2C continue to blur, fostering personalised and reliable customer journeys can be one of the biggest challenges – and opportunities – for enterprises. To keep pace, B2B marketers need a solid gameplan for leveraging technology, creativity and scalability in order to build new revenue streams, drive growth and, ultimately, futureproof their business.

Join us for Futureproofing your B2B Commerce Gameplan, a must-attend webinar packed with real-world examples, learnings, and best practices by leaders in the B2B eCommerce space who will share their challenges and insights on this emerging field.

Attend this webinar if you want to:

Get up to speed on the latest trends and developments shaping B2B Commerce

Gain insights into brands that are using commerce technology in creative, effective ways

Hear how personalisation is being harnessed to improve B2B customer journeys

Learn how to rapidly scale your business in the digital age

Featuring leading eCommerce professionals from across the region, this is one opportunity you don’t want to miss!

Featuring:
Nakul Gaur, Director, Customer Experience & User Growth - B2B eCommerce, Unilever
Scott Rigby, Chief Technology Advisor, Adobe
Abhishek Mishra, Director, Enabling.Win
Rezwana Manjur, Editor-in-chief, MARKETING-INTERACTIVE

WEBINAR ENDED

Agenda

11:00am: Welcome Address and Introduction
11:05am: The Paradigm Shifts Impacting B2B Commerce
11:20am: Panel Discussion: Futureproofing Your B2B Commerce Gameplan
12:00pm: End

Presenters

Nakul Gaur

Director, Customer Experience & User Growth - B2B eCommerce, Unilever

Nakul is a well-rounded business leader and retail specialist with 14+ years of experience in setting up and scaling future-fit businesses.

In his current capacity, Nakul leads a 50+ member global B2B eCommerce hub, focused on demand generation, campaign management, pricing/promotions and customer service to serve user growth/retention across key distributive trade markets for Unilever across Thailand, Vietnam, and Philippines.

Scott Rigby

Chief Technology Advisor, Adobe

Scott Rigby is the Chief Technology Advisor and Principal Product Manager for Commerce in Asia Pacific for Adobe. He has over 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, innovation, organisational change and cloud computing. Scott has advised a broad range of customers (>300 in Asia Pacific) and industries from finance through to retail, media, telecommunications, automotive and high-tech. Examples include Telstra, Citibank, Samsung, Disney, Westpac, L’Oreal & Etihad Airlines.

A passionate evangelist of the benefits digital can bring to any business, Scott believes businesses have never been better placed to engage with their customers, increase their revenue, drive cost savings, create customer value and drive employee engagement through the use of digital.

Abhishek Mishra

Director, Enabling Win

Abhishek has been with the Food Processing industry for the last 12 years. He has a 360 degree experience of the industry having worked as an Operations Manager in a factory, as a consultant, and as an equipment supplier.

Abhishek currently runs Enabling.Win based in Singapore. They are on a mission to bridge the gap between availability and deployment of technologies in the food industry.

Enabling.Win works with technology manufacturers from across the globe to provide practical and effective solutions for food manufacturers across Southeast Asia.

Rezwana Manjur

Editor-in-Chief, MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist.

Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

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