About
Marketers today face a daunting challenge: deliver exceptional results with limited resources, cut through the noise of saturated media landscapes, and maintain consumer trust — all while keeping pace with rapid technological advancements. And while marketers have been inundated with information about its potential, the realm of generative AI for creative visuals remains an untapped goldmine.

This webinar will explore how AI is revolutionising visual creativity in advertising, enabling marketers to boost efficiency, amplify creativity, mitigate risks and capture attention like never before. With an overview of the latest trends and case studies in this emerging field, as well as a showcase of the latest tools that are taking creativity to the next level, this is one webinar you don't want to miss!

Why Attend This Webinar?
  • Gain a Competitive Edge: Stay ahead of the curve by mastering the latest AI tools and techniques for visual content creation. Learn how to leverage these technologies to outperform competitors and capture audience attention.

  • Unlock New Levels of Creativity: Discover how generative AI can amplify your creative potential, helping you generate innovative ideas, explore new visual styles, and personalize experiences at scale.

  • Boost Efficiency and Productivity: Learn how to automate tedious tasks, streamline workflows, and free up valuable time and resources with AI-powered tools.

  • Navigate the Ethical and Legal Landscape: Gain clarity on critical issues like licensing, copyright, and responsible AI implementation to mitigate risks and ensure ethical practices.

  • Future-Proof Your Skills: Equip yourself with the knowledge and skills needed to thrive in the rapidly evolving landscape of visual marketing.

    • This webinar is designed for marketers, advertisers, creative professionals, and anyone interested in the future of visual content creation. Join us to gain valuable insights, discover innovative tools, and engage in a stimulating discussion on the evolving landscape of AI-powered creativity.
    Agenda
    • 11:00am: Welcome and Introduction
    • 11:05am: AI-Enabled Creativity: Reshaping Marketing Visuals
    • 11:20am: Cutting-Edge Tools: A Deep Dive
    • 11:35am: Panel Discussion: The Art and Science of Creativity in the Age of AI
    • 12:00pm: End of Webinar
    Presenters
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    Farrokh Madon
    Chief Creative Officer APAC, Dentsu B2B
    Farrokh is a creative powerhouse with decades of experience in Asia's advertising scene. A multi-award-winning leader with over 200 accolades including Cannes, D&AD, and a Grand Prix at AdFest Asia, Farrokh blends strategic thinking with insightful creative solutions that bridge the gap between digital innovation and impactful branding. Respected for his mentorship and down-to-earth approach, Farrokh is known for delivering edgy, engaging ideas that drive business results.
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    Esther Lim
    Client Success Manager , Shutterstock
    Esther Lim is a Client Success Manager at Shutterstock driving growth and strategy across Asia and ANZ. Esther’s industry experiences spans across Creative Technology, Luxury Hospitality, and Corporate Travel each equipping her with a deep understanding of multiple industries.

    With diverse international experience, Esther provides a unique global perspective, combining strategic insight with innovative solutions to achieve impactful results and enhance client satisfaction.
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    Samit Mehrotra
    Global Brand Director, Castrol
    Samit is a seasoned marketing and commercial specialist with over 20 years of experience driving success for leading consumer goods companies across Asia. He has a proven track record of turning around stagnant businesses and launching innovative products in diverse markets. His expertise spans marketing strategy, digital advertising, and trade marketing, with a strong focus on delivering P&L results. Samit's global perspective is enriched by his experience living and working in seven countries across the Asia Pacific region.
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    Garth Williamson
    Country Manager ANZ, Shutterstock
    Garth heads up Shutterstock business and customer experience across ANZ while driving vertical expansion across APAC. A seasoned professional in leading sales, marketing and operations across various industries including Microsoft, Sing Tao and start-ups before joining Shutterstock.
    1731383392-eaa137dc1d3895c4
    Rezwana Manjur
    Editor-In-Chief, MARKETING-INTERACTIVE
    Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist.

    Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

    In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events.

    When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.
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