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The Coffee Consumer: How Have They Evolved?
About This Webinar
Join this webinar to discover the shifting preferences of coffee consumers towards premium experiences offered by coffee specialists, the growing demand for unique and high-quality coffee options, and the expansion of coffee brands into retail and delivery spaces.
By attending this webinar, you'll learn about:
Agenda
- The shift of coffee consumers towards premium experiences offered by coffee specialists, moving away from value-focused quick service restaurants.
- Changes in consumer behavior, with increased spending on beverages and challenges faced by the food industry due to the cost of living crisis.
- The growing demand for unique and high-quality coffee options, such as specialized brewing methods, cold brew, and nitro brew.
- The influence of health consciousness and sustainability on coffee trends, including mushroom-infused coffee, collagen coffee, and plant-based milks like potato milk.
- How coffee brands are expanding into retail and delivery spaces, using omnichannel strategies to attract new customers and generate incremental business.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Insight Director
A resident storyteller at Lumina Intelligence, Blonnie’s mission is to “make data do more”. Skilled in thought-leadership, she channels research into actionable insight that aligns businesses with consumer needs.
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