About
Ofgem’s P415 regulation modification will change the electricity trading landscape by allowing Virtual Lead Parties (VLPs) to participate directly in the wholesale electricity market, rather than solely through the Balancing Mechanism. This shift demonstrates the growing role flexibility has in the GB energy market and creates further opportunities for manufacturers with flexibility in their assets and/or processes.
But to take full advantage of the revenue opportunities, asset data and the forecasting models will be key and the management of this increasing volume of information is complex.

Join this webinar to hear from GridBeyond'where they will explore:
• the challenges and opportunities of P415 modification
• how big data and site-specific information, combined with AI and machine learning can identify which portions of your operations could be made flexible
• how to unlock the hidden potential for flexibility by scheduling your participation around business-critical processes while delivering the best economic production schedule for your facility
Presenters
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Donal Murray
Senior Product Manager
Donal Murray is a senior product manager at GridBeyond where he leads development of software products that forecast, optimize, and control flexibility services in real time. Donal was previously Director of Product Operation at Mobileum and of Offering Management and Solutions at IBM.
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Paul Fanning
Editor
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Advika Bhat
Energy Trader
Advika Bhat is a Senior Energy Trader at GridBeyond, where he leads power trading strategies for renewables and optimizes demand response across multiple energy markets. He is responsible for portfolio optimization, trading strategies and risk management, to unlock new revenue streams for customers
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