Content Marketing for Associations

Seems like everyone is a “thought leader” these days. Just about every industry player with a content budget and a blog is flooding the internet with best practices, trend pieces and event news.

But if everyone in your industry is leading, who is following? Vendors can (and do) produce excellent content, but don’t forget that their end goal is revenue. Most thought leadership content, whether webinars or white papers, is ultimately marketing content designed to build their brand and facilitate sales.

That’s why in 2022, the role of associations and professional societies is more important than ever. After all, if you’re not the impartial advocate for your industry, focused on educating and building the future for everyone, you can bet that someone else will try to bend your industry’s future around their profit motive.

Watch this on-demand webinar as we discuss how your association can use content to solidify your leadership position and amplify leading industry voices.