Food Marketing Now: The Birth of a Brand Magazine

Food Marketing Now is a rich resource for the food & beverage CPG marketing community, delivering insight and inspiration from leading executives in the industry.
But it's no ordinary media outlet -- it's run by the team at BBR, a digital marketing agency that specializes in serving F&B brands. BBR's Creative Director Blake Lagneaux walks through how the team developed and executed the concept behind the magazine, turning it from a cool idea into a client attraction and loyalty magnet.