Does making sense of LinkedIn right now feel like you’re trying to hit a moving target?
Should you publish more videos? (Probably) Start a newsletter? (Maybe) Run a daily poll? (Absolutely not!) LinkedIn’s shifting algorithm and evolving user behaviors can make it feel impossible to keep up, whether you’re building your personal brand or managing a sprawling set of company pages and the egos of dozens of executive “thought leaders” for a global enterprise brand.
Join Rep Cap Content Strategist Mary Ellen Slayter as she walks you through how to future-proof your LinkedIn content strategy by focusing on the timeless elements of successful branded content as well as the latest developments.
Agenda
Express your authentic self with clarity— leave no ambiguity about who you are, what you stand for or what followers can expect from your content.
Set a consistent cadence for publishing in the different formats now available in the platform – along with some of our favorite tips for sticking to your calendar.
Develop meaningful connections and deepen relationships by engaging with others’ content.
Duration
1 hour
Price
Free
Language
English
OPEN TO
Everyone
Webinar ID
af7f6709d3ca
Dial-in Number
Please register for this Webinar to view the dial-in info.
Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...